Why do brands need an innovation strategy? The answer is simple. It establishes the goals that are required for product development. It helps define the product or the service that you want customers to use. Therefore, it is important that you have the right understanding of the concept.
Design thinking is a creative problem-solving process that is human centred and encourages organisations to focus on the people i.e., customers. It is used for creating value for the customers through different tactics such as lean start-up and agile development.