In a design thinking process, the primary task that needs to be handled is problem definition. Without a well-stated problem, you cannot find the right path and attain the right solution. Managers and innovation strategists need to understand the importance of defining the problem before brainstorming solutions.

Unlike traditional consulting firms, boutique consulting “business designer” firms have specialized individuals with disruptive work-ethic. They seek to challenge the norms and emphasize significantly on the innovation aspect. Boutique consulting firm’s services vary from client-to-client, tailor-made to their needs.