Most business owners usually inquire about why and how they should adopt a design sprint approach in their business. How will the process the added value to their business activities, and is it worth the time and money required to make it work? The answer to this is a big YES.

Why do brands need an innovation strategy? The answer is simple. It establishes the goals that are required for product development. It helps define the product or the service that you want customers to use. Therefore, it is important that you have the right understanding of the concept.

Design thinking is a creative problem-solving process that is human centred and encourages organisations to focus on the people i.e., customers. It is used for creating value for the customers through different tactics such as lean start-up and agile development.

In a design thinking process, the primary task that needs to be handled is problem definition. Without a well-stated problem, you cannot find the right path and attain the right solution. Managers and innovation strategists need to understand the importance of defining the problem before brainstorming solutions.

Unlike traditional consulting firms, boutique consulting “business designer” firms have specialized individuals with disruptive work-ethic. They seek to challenge the norms and emphasize significantly on the innovation aspect. Boutique consulting firm’s services vary from client-to-client, tailor-made to their needs.

Strategy design sprints are becoming popular in the corporate world and for good reasons, as well. It is an innovative approach that promotes co-creation to take place while minimizing the associated risks involved in product creation.

Design thinking is all about providing design-based approaches toward solving problems. It is a non-linear, iterative process that allows the designer to understand its end-user and create assumptions and create innovative solutions